Urgent: There’s Revised CFIA Guidances You Need to Know About!
CFIA publishes outcomes-based policy for natural claims allowing new flexibilities with evidence
This new guidance allows much more flexibility for the interpretation of the use of the word natural on a package, but if the use strays from the original list of “when okay to use” than the company making the claim needs to defend it with consumer research.
To read more about this policy update click here.
Use #ReadyforRegs to follow along with current updates.
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